SGA has carried out numerous restyling projects for Alois Lageder with varying degrees of intervention. In each of these projects we took particular care to remain consistent with the insertion of the brand and set ourselves the objective of elevating the product by consolidating the perceived value with the actual value of the contents. From the more prudent projects, such as for the Loewengang for which we used a thermal lamination process to bring out the dark strip from which the wine takes its name, and Cor, for which we improved the chromatic aspects and created a new packaging that improves the visibility of the brand, to more consistent projects such as the “Masi” line, which was revisited to modify the hierarchy of information and the overall style. The restyling process involves placing emphasis on the existing characteristics of each packaging. The Merlot MCM is an excellent example of this, for which we redesigned the succinct character, giving it greater three-dimensionality, and Krafuss, in which, in addition to the more elegant product name, we concentrated on reducing the elements, in favour of an absolute minimalism that gives the product more authority and prestige.
Attività: Branding, Packaging, Secondary Packaging, Restyling, Global Design
