For Zonin 1821’s holding we developed projects for: Casa vinicola Zonin e Principi di Butera.

The need for a new packaging arose in this case due to the necessity to begin distributing the product on new markets. The project began, then, with the identification of aesthetic elements that could convey the Italian identity of the product autonomously, while avoiding classic stereotypes and clichés.
Taking inspiration from the world of fashion and design, the motif of the perlage was reinterpreted determining a packaging with a high visual impact, but which on closer inspection, reveals the richness and complexity of its plot. The communicative power of these three aesthetic choices are confirmed in the development of the various communicative elements of the project.

Activity: Packaging, Secondary Packaging