A bottle inspired by the clear intention of becoming a leading product for the brand. The packaging and brand are based on a single concept: the ability to convey a style with immediacy and empathy. The lines of the profile and the clarity in the central area of the body of the bottle were inspired by the production of anthropomorphic vases, widely used historically, which reproduce the archetype of the “Grande Madre”. This point of reference was chosen for its power to evoke the themes of nutrition and protection, which are fundamental elements of viniculture. The formal and chromatic integration between bottle and label speaks to the consumer in a synesthetic language and allows the packaging to impact on both a conscious and instinctive level.

Activity: Packaging, Bottle Design