The lunar influence, which in the natural cycle of life helps plants to grow, leading to the ripening and harvesting of the grapes, inspired the Greek artist Dimitris Kozaris. Using a sophisticated rayographic technique, he used the shadow produced by moonlight on the bunches and vine leaves to create unexpected effects on photosensitive paper. The image, which is focused entirely on light and the use of a Polaroid to observe and record what happens in the vineyard, highlights the tie with the territory. The graphic layout organise the contents on a grid and creates horizontal frames which contain the text accompanying the image; the overall effect is to maximise the emotions aroused by the photographic image.

Activity: Packaging, Secondary Packaging, Global Design, Naming