The Biologico Italiano project for Italy’s largest wine group, Gruppo Italiano Vini, was launched with the aim of promoting the organic wines of some of the groups selected wineries. Illustrations that are spontaneous, clean, genuine, vital, fresh, and a dedicated symbol to mark the Group’s BIO products are the responses to precise aesthetic criteria defined so that the organic wines of Bigi, Castello Monaci, Melini and Rapitalà would acquire a strong identity and personality. Thanks to these design solutions, the labels are highly distinctive while also immediately recognisable as belonging to both the individual winery and the organic range.

Activity: Packaging, Global Design