Project developed for the line of wines with international vines of Ceretto, an iconic producer in Piedmont. The new form had to evoke the profound link with the origins and at the same time convey modernity and personality.
The result was achieved through an incisive redesign of the historic forms of the “Poirinetta” bottle, produced in Piedmont from the late 17th century. The new container also had to ensure great versatility, both aesthetic and technical, as it would be used for red, white, and metodo classico wines.

Activity: Packaging, Bottle Design