Alois Lageder
The application of touches that constitute the identity of a company to a series of marketing tools is always a delicate and critical step: it must be coherent but not schematic, effective but not repetitive, distinctive but not without meaning. Each element contributes to determining the message in a dynamic way and is configured as a vehicle of a style and an identity of the product’s unique characteristics.
Activity: Branding, Packaging, Secondary Packaging, Restyling, Global Design
- Conferenza Museion Bolzano Comunicare la cantina tramite l'etichetta
- L'architettura della cantina Identity, evoluzione dell'architettura
