SGA and Brevetti Waf: design and technology for wine.
Brevetti Waf, launches an all new, modern and immediate website.
Special attention is draw to the design project for the ice buckets and bowls of the Valdo company realised by SGA.
Tag Global design, Web site
Renewal is a natural process
There are moments that mark the defining stages of one’s evolutionary process, important steps that signify growth and express the will to dialogue with an international audience.
A new studio, a new website and a new domain: renewal is natural.
Read moreTag Web site
Markets are conversations
Cluetrain Manifesto 1999.
The great change now underway is in the way buying behaviour is more and more influenced by the logic of reputation among consumers and peer pressure. Often companies remain outside these conversations. Even though they have the same means as the consumers, they don’t know how to use them, how to become part of the conversation.
Tag Brand, Global design, Web site
Talking about biodynamic wine: Le Sincette
As Jacques Mell (Bio-Dynamie Conseil founder and Demeter France secretary) said: the French word “agriculture” is extraordinarily revealing, being made up of the prefix “agri” (farm) and “culture” (culture/cultivation).
And when talking about culture in the production of wine, one of the most complex subjects to explain is the cultivation of vines using biodynamic methods: knowledge of nature and its cycles, as well as the principles that govern the life of the soil and the vines in relationship to the influence of the stars, a complex culture that allows the wine to fully express the quality of the land.
But what is the proper vocabulary to talk about this level of complexity?
It’s all about combining love and respect for nature and the precision of the steps required to create a biodynamic wine with the need to inform consumers who possesses ever greater awareness and are more and more careful about the choices they make.
Tag Biodynamic, Brand, Global design, Packaging, Web site
by Marco Mancinelli
Berlucchi web site renewed from the collaboration between the Ocho Durando web agency (www.ochodurando.com) and SGA corporate & packaging design studio.
Read moreTag Global design, Press, Web site
Brand restyling, the Berlucchi experience
I eagerly accepted when I was asked to write an article for the new SGA blog about the important and delicate theme of the restyling of particularly renowned food farming and wine producing brands. In this new virtual informative space, I’ll be discussing what these brands represent in terms of our history, tradition and culture and looking at the symbolic and functional value their products have for their consumers and our society in general. So here are a few keys to fully understanding the recent restyling of one of the foremost brand names in the spumante market.
Dr Marilena Colussi is an expert in Consumer Sociology and Food Trends.
She recently conducted research entitled “Attitudes and behaviours of the wine consumer in relation to large-scale retail channels” commissioned by Veronafiere, Vinitaly 2012.
Tag Brand, Global design, Packaging, Restyling, Web site
