Tag Press, Restyling

Sartorial restyling for the Valdo Prestigio line.

The restyling of the Valdo Prestigio line for the ho.re.ca. sector is complete. A series of sartorial interventions with the aim of giving new lustre to this high quality Prosecco, while maintaining those identifying elements most appreciated by consumers. We look back over the restyling project with Mauro Bonetti, global marketing manager of Valdo Spumanti.

Tag Interview, Restyling

Restyling for René Briand: valorize the authenticity.

Brandy René Briand is a distillation of excellent selected wines, aged for more than three years in oak barrels: a trait suitably promoted by the new packaging. SGA above all wanted to increase the perception of prestige, beginning with the symbol, which was redesigned to be more coherent with the logotype. The use of a more refined gold laminate also helped to increase the perceived value.

Tag Packaging, Restyling

Marketing a wine according to Angelo Gaja

Marco Senaldi met with Angelo Gaja to ask him about his opinions on how to create a brand with a wine and what’s his idea of a winning marketing strategy. We spoke with him about the relationship between wine and its packaging and how it can help increase the value of an historic brand.

Tag Global design, Interview, Packaging, Restyling

Tag Biodynamic, Global design, Packaging, Press, Restyling, Web site

Brand restyling, the Berlucchi experience

I eagerly accepted when I was asked to write an article for the new SGA blog about the important and delicate theme of the restyling of particularly renowned food farming and wine producing brands. In this new virtual informative space, I’ll be discussing what these brands represent in terms of our history, tradition and culture and looking at the symbolic and functional value their products have for their consumers and our society in general. So here are a few keys to fully understanding the recent restyling of one of the foremost brand names in the spumante market.

Dr Marilena Colussi is an expert in Consumer Sociology and Food Trends.
She recently conducted research entitled “Attitudes and behaviours of the wine consumer in relation to large-scale retail channels” commissioned by Veronafiere, Vinitaly 2012.

Tag Brand, Global design, Packaging, Restyling, Web site