L’Arena: Amarone on the trail of Ulysses, 700 step up to the challenge.
«Designing a label and creating a wine have much in common with the figure of Ulysses», explains the wine designer Giacomo Bersanetti. «it takes subtlety in invention, the courage to shift one’s point of view, curiosity and the ability to convey authentic contents of value. The winning design, with the talent of extreme synthesis, uses colour as light: it is highly evocative and invites a lover of Amarone to establish a more intimate experience with the wine».
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Wine2wine: how to improve the image and consolidate the brand in the world of wine.
Interview with Giacomo Bersanetti, Senior Art Director of SGA Corporate and Packaging Design by wine2wine.
Read morePrint Buyer: communicating wine through design, culture and creativity.
Giacomo Bersanetti is one of Italy’s most acclaimed designers of wine labels and packaging and talks about aesthetic trends in the sector’s communication projects. Colours, shapes, the attribution of noble qualities, and packaging. And the entire system of “signs” that make wine a world of culture and emotions.
by Achille Perego
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