The new wine markets through the eyes of Luca Mazzoleni.
How can foreign consumers be won over more effectively? What are the most acknowledged virtues of Italian wines abroad? What communication approach should be adopted to respond appropriately to the evolution of the market? We put these and other crucial questions for those who operate (or intend to operate) on international markets to one of the leading experts in the sector in Italy, Luca Mazzoleni, selection consultant and salesman in the USA for many years and founder of UnoVino Wine Trading, a firm specialising in the brokerage of wine and food products to the main export destinations.
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Design of new catalogue for UPM Raflatac’s self-adhesive labels
UPM Raflatac is one of the world leaders among self-adhesive label manufacturers. All the decisions connected to the design of the new catalogue had to be in line with the corporate philosophy, its values and production methods and so our responses were drawn from observations of the extraordinary, boundless beauty of Nature.
Read moreThe new positioning of Mirabella through a global design strategy project
Strategic design is also a vital tool in the wine production sector so, to give our clients the possibility of tackling the relaunch phase of their brands in an organic way, some years ago we formed a team of professionals that, based on the contribution of specific expertise, enables the new positioning and programme of actions to be defined in accordance with a global vision. The project recently implemented for Mirabella is an example of this.
Read moreTag Brand, Global design, Packaging, Website
"Comete" Alois Lageder - Organic wine project
For Comete, Alois Lageder’s most experimental line of biodynamic wines, we designed a label that communicates the uniqueness and particularity of each wine. At the heart of the packaging, the idea to represent the comet in the simplest way possible: a mark made by a finger, a gesture that conveys the naturalness of the product. What’s more, the gesture is an achetype: many can make the same gesture, but no mark will be identical.
Read moreTag Organic wines, Packaging
Gruppo Italiano Vini – Italian Organic Project
For the new organic wine project of the Gruppo Italiano Vini (GIV), we were tasked with producing packaging with a precise identity and personality, yet instantly recognisable as belonging to the specific wineries: Bigi, Castello Monaci, Melini and Rapitalà.
Read moreTag Organic wines, Packaging
