2014 - Ottagono: to protect and display
lt is not enough to create and produce a product: it also needs to be contained, preserved, protected, transported, displayed ...and naturally communicated. Over the years the communication function of packaging has assumed an increasingly important role, to the extent that i t has become an inseparable complex of elements that dialogue together and with the consumer.
Interview with Giacomo Bersanetti and Angelo Gaja by Erica Marson.
Read moreThe future of communication in the world of wine production
An interview with Paolo Panerai, a name that is synonymous with enormous success in various sectors of media, and also fields of excellence such as wine production.
He is the owner of several prestigious Italian companies, including Castellare di Castellina in Chianti, Rocca di Frassinello in Maremma and Feudi del Pisciotto in Sicily.
Read moreFuture scenarios for wine
Interview with Marilena Colussi, director of sociological and marketing research, an expert in the food & drink sector and business consultant. A contributor to the Business Media title of the 24 Ore Group, she is a lecturer and member of the Management of Food & Beverage Masters faculty of the SDA Bocconi University. Once again this year, she conducted in-depth research on wine consumption and trends for the 2nd Report on the supply chain, ‘Vino Futuri Possibili’ (Possible Futures for Wine), published by the media business titles of the 24 Ore Group.
Read more2013 - Wijnalmanak magazine: De Pro
Sara Mutti works for SGA design, an Italian design agency that specializes in wine branding. For thirty years, they have provided the image of well-known wineries: from wine names to logos and from bottles to websites. Italian wineries as Berlucchi, Gaja or Lageder are amont their clients, but also the American Kendall Jackson. For each client SGA develops a specific communication strategy.
Read moreWhen ideas meet and join together
Picture: an Enrico Bartolini creation
Viviana Varese, teetotaller, Enrico Bartolini, moderate drinker, Matteo Baronetto, pragmatic taster.
This was the combination that led my mind to skirt over some ideas that have little to do with cooking but a great deal to do with aesthetics. Structural aesthetics, the aesthetics of a perfect game, a fantastic equilibrium, like snowflakes: not a single one is the same as another.
Tag Interview
The creation of value as the cornerstone of a company
Interview with Davide Gaeta, one of the most authoritative and qualified scholars in the sector and a renowned figure in the world of wine. A lecturer at Verona University in the Economics of Wine Production, vinicultural policy, food and agricultural marketing and wine production, Professor Gaeta has always combined significant managerial experience and major institutional posts with his academic career.
He has, for some years, been the owner of the Eleva company in Sant’Ambrogio in Valpolicella, producer of Amarone, and a theorist of “critical consciousness”, that way of doing business based not only on rational choices but on the shared objectives, values and dreams of those concerned in various ways.
Continuous and evolving teamwork in building solid, lasting success that is not influenced by the “throw-away” clarion calls that are so often a feature of the market, even when it comes to advertising. Each with their own specific vocabulary, creating an interdisciplinary dialogue that unites theory with practice, intuition with experience…
Tag Interview
Bellavista: a vocation for excellence
According to Mattia Vezzola, it was a professional and personal matter that together took him to Bellavista and the attainment of the heights of quality in expressing the absolute uniqueness of identity and style of a company and a product.
A result achieved through the perfect integration between the various elements involved: “… I have always maintained that the people who collaborate with a company must not limit themselves to giving their professional service, but must feel part of the project of growth, really taking part as a privileged person within the project. That means being able to create themselves, together with the owners, the idea of the corporate brand…”
