Bottles and battles. The story of Guido Berlucchi told by the mind behind the success.
An interview with Franco Ziliani, unanimously considered the “father of Franciacorta”. Together with Guido Berlucchi and Giorgio Lanciani, in 1955 he founded Guido Berlucchi of Borgonato, Brescia, and had the idea for Pinot di Franciacorta 1961, the first wine produced using the classic method in the territory.
Read moreWine2wine: how to improve the image and consolidate the brand in the world of wine.
Interview with Giacomo Bersanetti, Senior Art Director of SGA Corporate and Packaging Design by wine2wine.
Read moreCommunicating wine: the global vision of Giovanni Minetti.
Interview with Giovanni Minetti, professor of agronomy specialised in viticulture and enology at the Agricultural Faculty of the University of Turin; managing director of the historic Fontanafredda for 17 years; president of the Consorzio di Tutela del Barolo, Barbaresco, Alba, Langhe e Roero for six years and now managing director of Terre Miroglio.
Read morePrint Buyer: communicating wine through design, culture and creativity.
Giacomo Bersanetti is one of Italy’s most acclaimed designers of wine labels and packaging and talks about aesthetic trends in the sector’s communication projects. Colours, shapes, the attribution of noble qualities, and packaging. And the entire system of “signs” that make wine a world of culture and emotions.
by Achille Perego
Read moreEmilio Pedron: faithful to ourselves, without stereotypes.
An interview with Emilio Pedron, an outstanding leader in the world of Italian wine and the managing director of Bertani Domains, part of the Angelini group which comprises numerous wine producers from Italy’s most prestigious wine producing regions.
Read moreDesign Tribune Magazine: Packaging is a supermedia.
Wine is a product inevitably linked to time. How much and in what way does this characteristic impact branding and image strategies?
Giacomo Bersanetti answers to Design Tribune.
Source: www.designtribunemagazine.it
Read moreTag Global design, Interview, Packaging, Press
Alois Lageder: the art of wine
Interview with Alois Lageder, proprietor of the homonymous winery, president of the Bolzano Museum of ContemporaryArt until 2010 and president of the Alto Adige Ecoinstitute since 2008.
Read moreTag Biodynamic, Brand, Global design, Interview, Packaging, Video
Wine and design: Interview with Aldo Colonetti
Aldo Colonetti, philosopher, historian e theoretician in art, design and architecture.
Since 1998 he has been Scientific Director of IED Groupand Vice-president of Francesco Morelli Foundation and the European Institute of Design. Since 1991 he has been the Director of the contemporary architecture and design magazine Ottagono.
We met him for going deeply in the relation between wine and design.
Read moreBuilding a team spirit to achieve new markets: interview with Gianni Legnani
Video interview with Doc. Gianni Legnani, a relevant figure which makes the history of communication and marketing in wine’s field.
In this clear analysis he identifies weakness and strenghts of Italian wines; the change of situation of consumption and the strategies should be followed to increase our market share.
