2008 - Torino: Oenographies - The design tells about the Piemonte territory's wine
The exhibition, cured by Giovanni Baule and Valeria Bucchetti for “Torino 2008 world design capital”, tells the evolution of graphic design applied to Piedmontese wine companies made by SGA.
Characteristic of SGA is the collaboration with artists of international reputation. For example the interaction with the artist Dimitris Kozaris in the project of Tenuta L’Illuminata.
Nights of light
The lunar influence, which in the natural cycle of life helps plants to grow, leading to the ripening and harvesting of the grapes, inspired the Greek artist Dimitris Kozaris. Using a sophisticated rayographic technique, he used the shadow produced by moonlight on the bunches and vine leaves to create unexpected effects on photosensitive paper.
The image, which is focused entirely on light and the use of a Polaroid to observe and record what happens in the vineyard, highlights the tie with the territory.
The graphic layout organise the contents on a grid and creates horizontal frames which contain the text accompanying the image; the overall effect is to maximise the emotions aroused by the photographic image.
Dimitris Kozaris
Artist, lecturer on audiovisual media and videomaker, he was born in Athens, Greece, in 1960 and lives and works between Athens and Milan. He has exhibited in many leading international museums, including: Venice Biennale, PS1 in New York, Stedelijk Museum Voor Actuele Kunst in Ghent, Museum Ferdinandeum in Innsbruck, Centre pour l’Image Contemporaine, Saint Gervais, Geneva, and at the Institute of Contemporary Arts in London. Since 2001 he has taught Video Art at the Nuova Accademia di Belle Arti in Milan.
Company: Tenuta l’Illuminata
Project: linea vini classici
Year: 2002
Author: Giacomo Bersanetti, Francesco Voltolina in cooperation with Dimitris Kozaris
The link between wine and aesthetic research has become increasingly clear and important over the past few decades. In the case of Piemonte’ wines, this evolution has been driven by companies or enlightened wine-producers whose prime aim has been to re-launch the production of high-quality wines, generating a phase of renewal that has laid the foundations for the development of its products, also in aesthetic terms. From this point of view, producers like Giacomo Bologna, Maria Borio, Angelo Gaja, Bruno and Marcello Ceretto, to mention just a few names, should be seen as pioneers of this phenomenon which has seen intense commitment to achieving excellence in every sense in Piedmontese wines. A variety of means, both analytical and aesthetic, are used to interpret wine, describing it through images or shapes. This exhibition aims to tell the story of how a label is designed and how much new and significant progress has been achieved by the wine-producing companies in our region.
Mercedes Bresso
President Piedmont Region
Tag Global design
