The aesthetic side of wine: adorned with excellence
“The intrinsic value of a garment lies in the capacity to appreciate its content”, says the fashion designer Chiara Boni.
“A skilful cut emphasises the personality, the ‘taste’ and the “femininity”.
So the substantial values of a lofty wine, the outcome of effort and hard work aimed at attaining excellence, can be lost if the wine is adorned with a generic livery, not a skilful style that enhances its physical properties and character.
Tag Packaging
Bellavista: a vocation for excellence
According to Mattia Vezzola, it was a professional and personal matter that together took him to Bellavista and the attainment of the heights of quality in expressing the absolute uniqueness of identity and style of a company and a product.
A result achieved through the perfect integration between the various elements involved: “… I have always maintained that the people who collaborate with a company must not limit themselves to giving their professional service, but must feel part of the project of growth, really taking part as a privileged person within the project. That means being able to create themselves, together with the owners, the idea of the corporate brand…”
The importance of image in the start-up phase: the Rocca d'Orcia project
Faced with a well-crafted image of an activity or product, we react positively and are attracted by it: we want to find out more about what we like.
Through the image, we get a preview, a story about what we’re being offered; the decision to give it a name and a symbol are therefore crucial in defining the identity of a brand.
Fan FranciacortAppassioNati: an unconventional approach for the territory of Franciacorta
FAN FranciacortAppassioNati is an association that was formed one evening over a flûte of Franciacorta - it could not have been otherwise - by a group of seven young people, two girls and five boys, with a passion for their territory and lots of get-up-and-go.
Read MoreTag Naming
Marketing a wine according to Angelo Gaja
Marco Senaldi met with Angelo Gaja to ask him about his opinions on how to create a brand with a wine and what’s his idea of a winning marketing strategy. We spoke with him about the relationship between wine and its packaging and how it can help increase the value of an historic brand.
Read MoreTag Global design, Interview, Packaging, Restyling
