Print Buyer: communicating wine through design, culture and creativity.
Giacomo Bersanetti is one of Italy’s most acclaimed designers of wine labels and packaging and talks about aesthetic trends in the sector’s communication projects. Colours, shapes, the attribution of noble qualities, and packaging. And the entire system of “signs” that make wine a world of culture and emotions.
by Achille Perego
Read MoreEmilio Pedron: faithful to ourselves, without stereotypes.
An interview with Emilio Pedron, an outstanding leader in the world of Italian wine and the managing director of Bertani Domains, part of the Angelini group which comprises numerous wine producers from Italy’s most prestigious wine producing regions.
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Stora Enso blog: sparkling wine in harmony with nature.
In Stora Enso blog, company founded in 1288 and considered the most ancient paper industry of the world, you can read a brief article about our secondary packaging project for Animante by Barone Pizzini, the sparkling wine brut of this historical winery in Franciacorta.
“The package is designed by SGA Wine Design. Its distinctive features include natural brown and cream colours, a printed, textile-like pattern that is pleasing to the touch and shows no fingerprints.”
Design Tribune Magazine: Packaging is a supermedia.
Wine is a product inevitably linked to time. How much and in what way does this characteristic impact branding and image strategies?
Giacomo Bersanetti answers to Design Tribune.
Source: www.designtribunemagazine.it
Read MoreTag Global design, Interview, Packaging, Press
Alois Lageder: the art of wine
Interview with Alois Lageder, proprietor of the homonymous winery, president of the Bolzano Museum of ContemporaryArt until 2010 and president of the Alto Adige Ecoinstitute since 2008.
Read MoreTag Biodynamic, Brand, Global design, Interview, Packaging, Video
Renewal is a natural process
There are moments that mark the defining stages of one’s evolutionary process, important steps that signify growth and express the will to dialogue with an international audience.
A new studio, a new website and a new domain: renewal is natural.
Read MoreTag Web site
Wine and design: Interview with Aldo Colonetti
Aldo Colonetti, philosopher, historian e theoretician in art, design and architecture.
Since 1998 he has been Scientific Director of IED Groupand Vice-president of Francesco Morelli Foundation and the European Institute of Design. Since 1991 he has been the Director of the contemporary architecture and design magazine Ottagono.
We met him for going deeply in the relation between wine and design.
Read MoreBuilding a team spirit to achieve new markets: interview with Gianni Legnani
Video interview with Doc. Gianni Legnani, a relevant figure which makes the history of communication and marketing in wine’s field.
In this clear analysis he identifies weakness and strenghts of Italian wines; the change of situation of consumption and the strategies should be followed to increase our market share.
