Wine Tourism and Hospitality: An analysis by Carlo Pietrasanta - Part two
Wine tourism: “the greatest opportunity for the world of wine in 25 years”. In the second part of our interview Carlo Pietrasanta, president of the Wine Tourism Movement, provides a snapshot of Italian wine tourism through successful international experiences.
Read MoreTag Interview, Wine Tourism
Wine Tourism and Hospitality: An analysis by Carlo Pietrasanta, President of Movimento Turismo Vino
In this first part of our interview with Carlo Pietrasanta, president of the Wine Tourism Movement, we’ll discuss the hot topic of hospitality marketing. How do you integrate hospitality marketing with company marketing? What can it do for wine tourism? How much do new digital tools cost? What can the Wine Tourism Movement do to help the practise spread? Here’s where we stand…
Read MoreTag Interview, Wine Tourism
On the Moscato trail with Antonella Bocchino, the lady of grappa
Antonella Bocchino in this interview tell us more about how “AB Selezione Italian Spirits” was born, why the Moscato grape variety and grappas are at the core of her project and about her aiming to collect different spirits, grappas and liqueurs representing the immense and diverse beauty of Italy and the best of italian craft distillation.
Read MoreTag Global design, Interview, Packaging
